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Louis Vuitton Core Values: Annie Leibovitz with Mikhail Baryshnikov

I have a hard time putting into words the excitement I felt when I received the press release on the latest Louis Vuitton Core Values campaign. As with the previous campaigns featuring outstanding personalities like Sean Connery, Michail Gorbachev, Keith Richards and the famous astronauts Buzz Aldrin, Jim Lovell and Sally Ride, the latest campaign could not have chosen better Core Values icons.

There is no other photographer whose work I have adored and studied as much as Annie Leibowitz’s beautiful portraits for Rolling Stone, Vogue and Vanity Fair. Hence, I was delighted to find out that she would be featured in the latest Core Values campaign, alongside her close friend and legendary dancer Mikhail Baryshnikov. The self-portrait captures a delightfully intimate moment between the two friends in Annie’s NYC studio, with subtle lighting accenting key elements of the scene.

Absolutely marvelous! Fantastic of the fashion house to honor the exceptional photographer and artist who has been going through rough times financially in the past year.

LOUIS VUITTON
ANNIE LEIBOVITZ WITH MIKHAIL BARYSHNIKOV:
A UNIQUE SELF-PORTRAIT FOR LOUIS VUITTON

 

As Louis Vuitton’s Core Values advertising campaign enters 2010, Annie Leibovitz, the photographer whose remarkable portraits have greatly contributed to its success, turns her lens upon herself in the company of her long-time friend, the legendary dancer and choreographer Mikhail Baryshnikov.

Never before has an Annie Leibovitz self-portrait appeared in the context of an advertising campaign, and the story behind it is almost as fascinating as the image itself. Over the course of their three-year collaboration on the Core Values campaign, Louis Vuitton and Annie Leibovitz have forged a relationship of mutual trust and respect. Given the photographer’s recent personal and financial troubles, Louis Vuitton wished to offer support in the most positive way possible, and suggested that she become the next exceptional personality to feature in the Core Values campaign. Annie Leibovitz was touched and flattered, and accepted on the condition that the self-portrait should show her alongside one of the stars she has spent her life photographing – her close friend Mikhail Baryshnikov.

One of the foremost dancers of the 20th century, Mikhail Baryshnikov defected from the Soviet Union at the height of the Cold War and went on, in the course of an exceptionally long career, to grace the world’s greatest stages, before breaking new ground as an artistic director and choreographer. For Louis Vuitton, he is photographed in Annie Leibovitz’s New York studio, standing on a box in his dancer’s uniform of black T-shirt and trousers, with a subtle spotlight falling on his uniquely gifted feet. Annie Leibovitz sits on the floor nearby. Next to her is her camera, from which she is rarely parted, and a Louis Vuitton Neverfull holdall in Monogram canvas packed with books on dance. The tagline reads: “The journey of a star captured in a flash”.

Antoine Arnault, Head of Communications at Louis Vuitton, comments: “We have the greatest respect and admiration for Annie Leibovitz, both as a person and as a professional. We were delighted to be able to offer her our support in troubled times, and she has responded like the consummate artist she is, with a truly exceptional image which – with its association of photography and dance – once again broadens the scope of our Core Values campaign.”

The new Core Values visual will appear in the February 2010 issues of international titles. A film evoking the encounter between Annie Leibovitz and Mikhail Baryshnikov will go on line from 11th February at louisvuittonjourneys.com, preceded by an exclusive press preview from 1st February (louisvuittonjourneyspress.com). The film can also be accessed via the Louis Vuitton corporate website

post by lvhandbag / 2010-7-29 7:47 Thursday
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Louis Vuitton Damier Geant Canvas Messenger Bags and Totes

 

With its large geometric pattern and durable jacquard canvas, the Messager NM offers understated masculine style. A laptop compartment and large interior add to the appeal of this casual city bag. There are two elastic pockets on the front, ideal for batteries and a mouse. The interior flat pocket and phone pocket could bring you much convenience in daily use. The textile lining and aluminum metallic pieces manifested the Louis Vuitton spirit in detail design and tailoring.

The light weight Petit Messager bag in Damier Géant canvas has two inside compartments, one of which is designed to hold a laptop computer. The bags are made of Damier Géant canvas, textile lining and leather trimmings. There are brushed aluminum pieces and large flap with magnetic closure. You can carry it on the shoulder or across the body. One inside flat pocket and one phone pocket and a large adjustable textile strap increased the practicality of the bag.

Crafted in lightweight Damier Géant canvas, this casual urban bag has a practical double zipper closure. Its stylish aluminum hard wear is chic and the adjustable shoulder strap is very comfortable. It is made of the same materials with the previous one.

The compact Citadin NM, in Damier Géant canvas, is a light and durable city bag. The canvas features an enlarged version of the famous Damier pattern, for a casual and masculine urban style. It is made of Jacquard canvas with the textile lining. There are also an outside zipped pocket flat pocket and a phone pocket. You can shoulder carry it with the adjustable strap according to your need and concrete situation.

Its feline name bears testimony to its sturdiness and poise. Generous in size and featuring an array of practical pockets, the Damier Géant bag is the perfect shopping companion. It is made of Damier Géant canvas in technical fibers identical to those used for climbing ropes, calf leather handles and trimmings, hard-wearing canvas lining. There is an inside patch pocket and cell phone compartment as well as a magazine format zippered pocket. It is suitable to hand-held or carried on the shoulder.

post by lvhandbag / 2010-5-14 16:44 Friday
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Louis Vuitton will Advertise on Television!

 

http://www.etop-bags.com1High-end fashion brands and luxury goods companies have generally avoided television advertising, sticking mostly to magazines and, in some cases, newspapers. Nevertheless,Louis Vuitton planned to advertise on television this time, with a travel-themed 90-second spot that was shot in France, Spain, India and Japan.

Rather than celebrities like Catherine Deneuve, Andre Agassi and Mikhail Gorbachev, this Louis Vuitton will show ordinary people. According to Louis Vuitton official version, Louis Vuitton advertisement aims to promote the brand itself, rather than a specific product. A Vuitton bag makes only a fleeting appearance in the advertisement, which asks, “Where will life take you?”

Louis Vuitton hopes through this way to reach new audiences in fast-growing markets like China, where the image of Vuitton may be less established than in Western countries. “It is supposed to touch our clientele and viewers in ways that perhaps other media will not touch,” said Pietro Beccari, Vuitton’s head of marketing. “This is a way to say Louis Vuitton is different. It is something éphémère, but also something that stays."

Anyhow, without television advertising, sales of Louis Vuitton products have been rising in the first nine months of last year, particularly rapid growth in China.

post by lvhandbag / 2010-5-2 9:28 Sunday
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